Creating an online sales centre for UK Leisure Parks
With parks locked down, show homes off limits and open days cancelled at UK Leisure Parks, we suggested the creation of an online sales centre.
TV Airtime at Record Lows – An Opportunity?
TV airtime costs are based purely on a supply and demand calculation.
Print is Alive and Kicking at Earnshaws
A fully updated range of actual printed, real life, hard copy brochures and price lists!
Ace Point Power Point Hits the Spot for KAA
We have been helping KAA, a global education training consultancy, move online and offer a virtual service, in response to the covid crisis.
Exceeding the Sales Target at Seascapes
This TV campaign, written and produced by Blacksmith, exceeded the sales target for the launch of Barton’s prestigious new park at Seascapes.
Generation Z – Digital Natives
Born between 1995 and 2012, Generation Z are preparing to enter the work-place, bringing with them a distinct world view, supreme technological sophistication, and communication habits that are significantly different to all previous generations. Their characteristics are set to have a profound effect on their expectations at work, and therefore on the way they are recruited and managed, as they begin their careers.
Earnshaws on the Wireless!
Many years ago televisions were called televisions but mysteriously radios were called wirelesses, a term in common use well into the 1960s. The explanation is that a radio receiver and a wireless receiver are the same thing, both being able to receive broadcast signals, by means of electromagnetic signals, without being connected by a wire – a revolutionary idea in olden times!
GDPR – How to Sleep Easy!
If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.
Pig in the Middle
All things pig and poultry related were on show at the bi- annual Pig and Poultry Show, which is held every two years, at the National Agriculture Centre at Stoneleigh, nr Warwick, in Warwickshire.
This year’s LGBT Awards will take place on 11 May. Among the categories is an award for the best straight ally to the LGBT community – contenders for which include Annie Lennox, James Corden, John Bishop, Dawn French and Ariana Grande. Our money is on James Corden.
Farewell and RIP, Jeanne Moreau
They just don’t make them like this anymore.
A lovely cup of tea!
Nah then. Tuesday 1st August is Yorkshire Day, tha nos!
Accelerated Mobile Pages – AMP for Short!
Even conservative estimates indicate that mobile devices now generate over 50% of internet traffic. At the same time, figures suggest that users will abandon pages that fail to load in less than ten seconds, and that 60% will not return to the site.
Off road and on trend!
The Outdoor Gourmets are ready to go.
Happy, happy, happy!
There is nothing better than a happy client even if we say so our selfie! This is what Alison Hart of the College of Podiatry had to say recently.
Irresistible Shad Thames
Neil is in London for his quarterly meeting with the College of Podiatry Admissions Tutors Forum!
Digital Marketing IS Marketing!
Blacksmith began as a design for print consultancy when the internet was nothing more than a twinkle in the eye of Tim Berners Lee. Back in the day, there were any number of specialist agencies, each covering a small sub set of what was then called the “marketing mix”.
Ice Valley – as seen on TV (by accident)
Ice Valley Mineral Water, bottled in Yorkshire by Shepley Spring and branded in Lepton by Blacksmith, certainly gets about.
Philomena Cunk on Money
Here at Blacksmith, we love Philomena Cunk and the way she provides us with in-depth insights into current affairs.
Enjoying the Branding at The Three Acres
Jade and Laura enjoying the branding at the Three Acres – sorry, that should read Brandy!
FDYL – GoPro Shows The Way!
Following their move to new offices in the centre of Leeds, FDYL were determined to make sure that visitors could find them easily.
Jade Kelly Joins Blacksmith
Jade has joined Blacksmith to develop our social media and Google Analytics services.