With parks locked down, show homes off limits and open days cancelled at UK Leisure Parks, we suggested the creation of an online sales centre.
Born between 1995 and 2012, Generation Z are preparing to enter the work-place, bringing with them a distinct world view, supreme technological sophistication, and communication habits that are significantly different to all previous generations. Their characteristics are set to have a profound effect on their expectations at work, and therefore on the way they are recruited and managed, as they begin their careers.
Many years ago televisions were called televisions but mysteriously radios were called wirelesses, a term in common use well into the 1960s. The explanation is that a radio receiver and a wireless receiver are the same thing, both being able to receive broadcast signals, by means of electromagnetic signals, without being connected by a wire – a revolutionary idea in olden times!
If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.
Even conservative estimates indicate that mobile devices now generate over 50% of internet traffic. At the same time, figures suggest that users will abandon pages that fail to load in less than ten seconds, and that 60% will not return to the site.
Blacksmith began as a design for print consultancy when the internet was nothing more than a twinkle in the eye of Tim Berners Lee. Back in the day, there were any number of specialist agencies, each covering a small sub set of what was then called the “marketing mix”.