With parks locked down, show homes off limits and open days cancelled at UK Leisure Parks, we suggested the creation of an online sales centre.
If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.
Neil Smith examines the subject of “agile marketing” and uses the word continuum, a lot:
I would like to propose the existence of a continuum. Mainly because I like the word. At one end of this continuum sit new thought leadership concepts, usually incorporating a newly minted phrase or an old word, given a new meaning. Think ‘content’ or ‘disruptive’.
As the doyen of Dragons Den, Deborah Meaden, is apt to say, “If it sounds too good to be true, then it probably is too good to be true”. Let’s face it, who are we to argue with the Den’s most potent purveyor of common sense? Unless it’s about the latest company claiming to identify and track visitors to your web site, thereby turning them into leads.
Around this time last year, we issued a warning about the troubling rise of ‘ransomware’. These particularly insidious pieces of malware are still relatively new, and are fairly simple to prevent. However, complacency often places us in precarious predicaments, and the results can be devastating.
In the never ending stream of dangers from scammers, spammers and fraudsters, the relatively new kid on the block is Ransomware. Simple to prevent but potentially devastating to experience, ransomware takes files and devices hostage until a ransom is paid – as the name suggests!
Web developing is a competitive business. There are dozens of companies claiming to offer start-up packages for little investment. They all promise access to a global marketplace and an endless supply of leads, miraculously driven by a simple website, costing a few hundred pounds.