Marketing
Digital Connoisseurs
The more time people spend online, the more discerning digital consumers they become. In turn this changes their expectations of the websites they visit.
New Web Layout “Looks awesome”
A big thank you to Justin Allitt from Sell My Group for this great feedback!
Orton Grange Park – New Identity and Website
Orton Grange Park offers over 50’s a peaceful, tranquil and secure retirement in Cumbria.
As they gear up for a new sales season they asked us to update their logo, website and literature.
Creating an online sales centre for UK Leisure Parks
With parks locked down, show homes off limits and open days cancelled at UK Leisure Parks, we suggested the creation of an online sales centre.
Marketing the UK’s number one park industry portal.
The Sell My Group website is UK’s number one park industry portal. It also provides support for park operators in all aspects of marketing and lead generation.
TV Airtime at Record Lows – An Opportunity?
TV airtime costs are based purely on a supply and demand calculation.
Print is Alive and Kicking at Earnshaws
A fully updated range of actual printed, real life, hard copy brochures and price lists!
Ace Point Power Point Hits the Spot for KAA
We have been helping KAA, a global education training consultancy, move online and offer a virtual service, in response to the covid crisis.
Check Out This Tasty Work for Our Client in Czech!
Specially bred, dual purpose chickens are a major step forward for the welfare of commercial layer hens.
Exceeding the Sales Target at Seascapes
This TV campaign, written and produced by Blacksmith, exceeded the sales target for the launch of Barton’s prestigious new park at Seascapes.
Marketing in the Age of a Pandemic
Most businesses are still reeling from shock at the impact this crisis has had on them. These are truly unprecedented times, the like of which have never been seen before!
What and when to communicate is a complex challenge.
UK Towers and Ladders Launched – All in a Matter of Weeks
UK Towers and Ladders is part of The Barton Group. Their name, identity, web site and PPC campaign were created and designed by us – all in the space of two weeks.
New Identity and Website for The Miles Group
Founded in 1977, The Miles Group is the longest established syndicated sales resource of its kind. They provide a cost-effective and consistently proven outsourced sales solution to the pharmaceutical sector. To reflect their ethos of constantly evolving and embracing changing technologies, we prescribed a new company identity that embodies everything The Miles Group stands for – modern, current and bright.
6 Effective Ways to Advertise on Facebook
Let’s be honest, advertising on Facebook has never been harder than it is today. With competition increasing every day, it is tougher than ever to make sure your advert is noticed. However, it’s not all doom and gloom, here are our methods and tips that will help you stand out from the crowd.
First TV Advert for Orton Grange
We worked closely with our associates at the TV Agency to create this ad that shows the benefits of the amazing retirement lifestyle at Lancashire Park Homes’ Orton Grange Park.
One Night – Two Awards!
A cracking night for Joice and Hill!
There was joy and relief all round as Joice and Hill scooped two awards in one night at the prestigious, if not glittering, National Egg & Poultry Awards in London.
Joy on the part of Joice and Hill, and relief on the part of Neil who had persuaded them to enter in the first place!
The inconvenient truth about SEO
SEO seems to be one of those subjects that puts people’s backs up. Maybe it’s because of the jargon used by SEO practitioners, or maybe it’s the costs charged for an opaque set of procedures with only vague promises of a good ROI. Certainly, SEO professionals seem to be viewed with a similar level of suspicion to that previously reserved for freemasonry – with its disquieting rights and rituals.
Earnshaws on the Wireless!
Many years ago televisions were called televisions but mysteriously radios were called wirelesses, a term in common use well into the 1960s. The explanation is that a radio receiver and a wireless receiver are the same thing, both being able to receive broadcast signals, by means of electromagnetic signals, without being connected by a wire – a revolutionary idea in olden times!
GDPR – How to Sleep Easy!
If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.
Pig in the Middle
All things pig and poultry related were on show at the bi- annual Pig and Poultry Show, which is held every two years, at the National Agriculture Centre at Stoneleigh, nr Warwick, in Warwickshire.
Careers in Digital Marketing
Join a team of professionals keen to develop and train enthusiastic and creative people
LGBT Allies
This year’s LGBT Awards will take place on 11 May. Among the categories is an award for the best straight ally to the LGBT community – contenders for which include Annie Lennox, James Corden, John Bishop, Dawn French and Ariana Grande. Our money is on James Corden.
Marketing in the Post Media Age
Neil’s first book is already being hailed as a dud. Almost totally lacking in literary accomplishment, riddled with bad grammar and woefully ill-informed it is destined to be the great publishing flop of 2018, if not 2019 as well.
Best Loved Buzzwords
Here at Blacksmith, we do our level best to keep our advice and communications jargon free, and we go to the ends of the Earth to avoid clichés.
Accelerated Mobile Pages – AMP for Short!
Even conservative estimates indicate that mobile devices now generate over 50% of internet traffic. At the same time, figures suggest that users will abandon pages that fail to load in less than ten seconds, and that 60% will not return to the site.
HTTPS and SSL for beginners
Recent announcements from Google and Wordpress suggest that adding an SSL certificate to your website may shortly have an effect on rankings.
Annual Photo Competition
The Earnshaws Fencing Centres Annual Photo Competition celebrates the most photogenic of our seasons.
Digital Marketing IS Marketing!
Blacksmith began as a design for print consultancy when the internet was nothing more than a twinkle in the eye of Tim Berners Lee. Back in the day, there were any number of specialist agencies, each covering a small sub set of what was then called the “marketing mix”.
Seascapes Launch – Off plan goes to plan!
With no homes on-site, landscaping yet to begin and a price tag of £400,000.00, pre-selling Barton’s new prestige park sounded like a major challenge.
