New Identity and Website for The Miles Group.

Posted by on in Blacksmith News, Marketing
New Identity and Website for The Miles Group.

Founded in 1977, The Miles Group is the longest established syndicated sales resource of its kind. They provide a cost-effective and consistently proven outsourced sales solution to the pharmaceutical sector. To reflect their ethos of constantly evolving and embracing changing technologies, we prescribed a new company identity that embodies everything The Miles Group stands for – modern, current and bright.

6 Effective Ways to Advertise on Facebook

Posted by on in Marketing, Social Media
6 Effective Ways to Advertise on Facebook

Let’s be honest, advertising on Facebook has never been harder than it is today. With competition increasing every day, it is tougher than ever to make sure your advert is noticed. However, it’s not all doom and gloom, here are our methods and tips that will help you stand out from the crowd.

First TV Advert for Orton Grange

Posted by on in Blacksmith News, Marketing
First TV Advert for Orton Grange

We worked closely with our associates at the TV Agency to create this ad that shows the benefits of the amazing retirement lifestyle at Lancashire Park Homes’ Orton Grange Park.

One night – two awards!

Posted by on in Blacksmith News, Marketing, Uncategorised
One night – two awards!

A cracking night for Joice and Hill!

There was joy and relief all round as Joice and Hill scooped two awards in one night at the prestigious, if not glittering, National Egg & Poultry Awards in London.

Joy on the part of Joice and Hill, and relief on the part of Neil who had persuaded them to enter in the first place!

The inconvenient truth about SEO

Posted by on in Marketing, SEO
The inconvenient truth about SEO

SEO seems to be one of those subjects that puts people’s backs up. Maybe it’s because of the jargon used by SEO practitioners, or maybe it’s the costs charged for an opaque set of procedures with only vague promises of a good ROI. Certainly, SEO professionals seem to be viewed with a similar level of suspicion to that previously reserved for freemasonry – with its disquieting rights and rituals.

A Growing Team at Blacksmith

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A Growing Team at Blacksmith

Neil, and long standing creative director Jason, have been joined by three new recruits as we continue to win new clients and develop existing business.

Earnshaws on the Wireless!

Posted by on in Blacksmith, Marketing
Earnshaws on the Wireless!

Many years ago televisions were called televisions but mysteriously radios were called wirelesses, a term in common use well into the 1960s. The explanation is that a radio receiver and a wireless receiver are the same thing, both being able to receive broadcast signals, by means of electromagnetic signals, without being connected by a wire – a revolutionary idea in olden times!

Web Developer Wanted

Posted by on in Blacksmith, Blacksmith News, Business News, Marketing
Web Developer Wanted

We are looking for a self-motivated, enthusiastic WordPress Web Developer to work with our Creative Director, building slick, professional websites and running digital media services for a wide range of clients. You will be joining a small but growing team of professionals to work in our Huddersfield office.

GDPR – How to Sleep Easy!

Posted by on in Blacksmith, Business News, Marketing
GDPR – How to Sleep Easy!

If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.

Pig in the Middle

Posted by on in Blacksmith, Blacksmith News, Marketing
Pig in the Middle

All things pig and poultry related were on show at the bi- annual Pig and Poultry Show, which is held every two years, at the National Agriculture Centre at Stoneleigh, nr Warwick, in Warwickshire.

Careers in Digital Marketing

Posted by on in Blacksmith News, Business News, Marketing
Careers in Digital Marketing

Join a team of professionals keen to develop and train enthusiastic and creative people

LGBT Allies

Posted by on in Blacksmith, Blacksmith News, Marketing
LGBT Allies

This year’s LGBT Awards will take place on 11 May. Among the categories is an award for the best straight ally to the LGBT community – contenders for which include Annie Lennox, James Corden, John Bishop, Dawn French and Ariana Grande. Our money is on James Corden.

Marketing in the Post Media Age

Posted by on in Blacksmith News, Marketing
Marketing in the Post Media Age

Neil’s first book is already being hailed as a dud. Almost totally lacking in literary accomplishment, riddled with bad grammar and woefully ill-informed it is destined to be the great publishing flop of 2018, if not 2019 as well.

Best Loved Buzzwords

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Best Loved Buzzwords

Here at Blacksmith, we do our level best to keep our advice and communications jargon free, and we go to the ends of the Earth to avoid clichés.

Accelerated Mobile Pages – AMP for Short!

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Accelerated Mobile Pages – AMP for Short!

Even conservative estimates indicate that mobile devices now generate over 50% of internet traffic. At the same time, figures suggest that users will abandon pages that fail to load in less than ten seconds, and that 60% will not return to the site.

HTTPS and SSL for beginners

Posted by on in Blacksmith News, Marketing
HTTPS and SSL for beginners

Recent announcements from Google and Wordpress suggest that adding an SSL certificate to your website may shortly have an effect on rankings.

Annual Photo Competition

Posted by on in Marketing, Social Media
Annual Photo Competition

The Earnshaws Fencing Centres Annual Photo Competition celebrates the most photogenic of our seasons.

Digital Marketing IS Marketing!

Posted by on in Blacksmith, Marketing
Digital Marketing IS Marketing!

Blacksmith began as a design for print consultancy when the internet was nothing more than a twinkle in the eye of Tim Berners Lee. Back in the day, there were any number of specialist agencies, each covering a small sub set of what was then called the “marketing mix”.

Seascapes Launch – Off plan goes to plan!

Posted by on in Blacksmith News, Business News, Marketing
Seascapes Launch – Off plan goes to plan!

With no homes on-site, landscaping yet to begin and a price tag of £400,000.00, pre-selling Barton’s new prestige park sounded like a major challenge.

The Rise of Content Marketing and the Fall of Publishing

Posted by on in Marketing
The Rise of Content Marketing and the Fall of Publishing

Content marketing is something we are firm advocates of. And as we frequently remind visitors to our site, it works for our client FDYL, whose monthly F Zone is now a well read publication.

Ice Valley – as seen on TV (by accident)

Posted by on in Blacksmith, Marketing
Ice Valley – as seen on TV (by accident)

Ice Valley Mineral Water, bottled in Yorkshire by Shepley Spring and branded in Lepton by Blacksmith, certainly gets about.

Where’s the Science in That?

Posted by on in Marketing
Where’s the Science in That?

Part of the The College of Podiatry’s recruitment strategy is to emphasise the science content of the degree course.

Unfinished Business

Posted by on in Business News, Marketing, Uncategorised
Unfinished Business

Web developing is a competitive business. There are dozens of companies claiming to offer start-up packages for little investment. They all promise access to a global marketplace and an endless supply of leads, miraculously driven by a simple website, costing a few hundred pounds.

Ad Blockers – Enter an Ad-free World!

Posted by on in Marketing, Social Media
Ad Blockers – Enter an Ad-free World!

Websites are still frequently covered in rotating banner ads. Ads at the top, ads at the side, scrolling for miles after the content has run out. Have you ever wished you could enter an ad-free world?

Earnshaws Fencing Centres Autumn e-Shot

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Earnshaws Fencing Centres Autumn e-Shot

The latest bimonthly e-shot, designed specifically to engage Earnshaws Fencing Centres (EFC) loyalty card holders was finished and distributed yesterday.

Great Feedback for FDYL’s F-Zone Newsletter

Posted by on in Blacksmith News, Marketing
Great Feedback for FDYL’s F-Zone Newsletter

FDYL received great feedback for the latest edition of their F-Zone newsletter. The summer-themed newsletter was inspired by the old bumper summer issues that comics like Beano used to do.

The Importance of Domain Ownership

Posted by on in Marketing
The Importance of Domain Ownership

Many web projects begin with the need to wrestle control of the web address (domain name) and register it properly in the name of the client. This process is not difficult but it can delay progress, especially where .coms are concerned.