Coaxing poultry farmers into the limelight isn’t easy, but these video testimonials were just what the client ordered.
When Hendrix Genetics’ UK Distributor, Joice and Hill, were asked to present at the annual British Free Range Egg Producers Association BFREPA LIVE 23 Conference, we proposed adding video to liven up the 30-minute presentation. White eggs are a hot topic in the egg laying world at the moment, with producers who trial white egg layers invariably becoming evangelical about their superiority to brown birds.
Working with our preferred video partner, Big Tank, once again, Neil set out to interview producers, on location, and help them to articulate their enthusiasm. There were certain key points that the client was keen to have expressed, in as natural a way as possible. Neil was able to make sure all the touchpoints were covered, and the finished edits worked really well during the presentation. They will now be featured across social media, on the Joice and Hill web site, as well as on the Hendrix Genetics corporate website.