Marketing a new and welfare-friendly meat option, in Czech.

Zabcicky Kohout

Marketing a new and welfare-friendly meat option, in Czech

Integra are part of Hendrix Genetics, a global multi-species animal breeding company.
This latest project involved developing the proposition and messaging for a brand new, welfare friendly approach to marketing meat from male layer chickens.

If the market grows it will prevent the need for culling the male chicks of laying hen breeds at birth.
This is a huge welfare issue in the egg laying sector and it is exciting to be involved at this early stage.

More of our work for Hendrix Genetics can be found here.