UK Leisure Parks

A clean, fresh new website and identity for an innovative client. Researching, filming and editing video testimonials.

UK Leisure Parks

Logo Redesign and Website Refresh

Our working relationship with UK Leisure Parks began in March 2018, when they took over control of Willowgrove Leisure Park on the Fylde Coast, formerly owned by our client Barton Park Estates. Blacksmith were invited to make a pitch for a complete rebrand and new ground-up web build, to be used across their six leisure parks.

Since then, we have worked on a huge variety of projects for UK Leisure Parks, including press ads, signage, exhibitions, CGI, video, print, PR, and social media and news updates.

In January 2021, we advised that an image refresh would enhance their positioning in the marketplace and a new website project came to fruition. This time, rather than undertaking another complete overhaul of the existing design, the focus was on enacting subtle, yet highly effective, changes to the company’s identity and website, to ensure the branding reflected their increasingly upmarket offering of luxurious gated communities in the North West.

This gentle redesign involved modernisation of the logo and making the website more striking and user-friendly, by improving typography throughout the site and reorganising the ‘Our Parks’ and ‘Homes for Sale’ drop-down menus and pages.

The logo was reworked so that it incorporated the colour blue and was comprised of a cleaner font and improved graphic.

In keeping with these logo changes, the same deep blue colour was integrated into various existing aspects of the website, including header images and text blocks. This seemingly minor change proved to have a drastic impact on the overall look and gravitas of both the website and the logo.

You can view the new UK Leisure Parks website here.

Press Advertising

With holidays abroad potentially off the agenda for summer 2021 and all eyes on the roadmap out of lockdown, we created two new press ads for UK Leisure Parks which aim to pick up on the predicted staycation craze!

This advert was printed in the Manchester Evening News.


To promote their newest park development, we produced a CGI rendering for use on UK Leisure Parks’ website and social media.

Oakwood Crescent is an extension of their existing Glenfield Park in Pilling and will consist of just nine homes.

Photoshopped to appear in its real location, the CGI rendering shows typical homes that will be available at the park, and includes small details, such as vintage streetlamps, flowers and cars.

In Their Own Words!

The value of a few words of approval from an existing home owner is invaluable in helping to seal a deal.

With this in mind we set about three gruelling days of interviews and filming in Lancashire with a view to getting spontaneous video testimonials. The results speak for themselves – quite literally.

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