Hendrix Genetics are a global food genetics company based in the Netherlands.

We work for their UK subsidiary, Joice and Hill, and their European poultry division, ISA. We develop advertising that is used across Europe and write technical press releases for use across European poultry titles.

One of the most challenging writing projects was to take a 64 page rearing manual, written by non-native English speakers and turn it into recognisable standard and consistent English.

We are retained by Joice and Hill to advise on marketing strategy and developing content for PR use. This involves working closely with the sales team, visiting poultry farms to gather stories and visiting Europe to gain an understanding of the differing market conditions.