Hendrix Genetics are based in the Netherlands and are a global player in food genetics (not to be confused with genetically modified foods). After working with their UK subsidiary, and after extensive fact finding travels in Europe, we were invited to pitch against a Dutch agency for the brand and identity development of their six egg-laying brands.

The heritage of the brands was sacrosanct, and the differences in each product are subtle. Nevertheless, we developed six brands that each reflected the history and current positioning of each product. We are currently rolling out a complex array of supporting brand collateral in multiple languages throughout Europe, and as far afield as South Africa and Brazil.