15 years of evolution
Earnshaws Fencing Centres
Our relationship with Earnshaws dates back at least 15 years. We now work closely with Daniel Earnshaw, a descendant of the original founder, Job Earnshaw. We have carefully refined the brand and their proposition to respond to changing consumer habits and helped to manage the transition to digital marketing.
Two impressive centres offer a broad range of timber garden and landscaping products, displayed in welcoming rural settings. The business places great emphasis on quality, value, sustainability and service.
MARKETING
SEASONAL
MARKETING
As soon as the Autumn leaves began to turn brown, marking the end of their main selling season, we begin to work closely with Earnshaws to design priorities for the start of their next season.
Encompassing everything from press and radio advertising to branding and point-of-sale, through to web development and e shots, we work on both strategy and implementation.
WEB DESIGN
WEB DESIGN
This new website design has been developed with careful consideration for user experience, hierarchy of products, offers and key content.
The website is fully responsive and e-commerce ready, with full CMS and uses AMP pages for almost instantaneous loading on mobile devices.
We continue to write and upload the news content and improve the effectiveness of the on-page SEO, providing monthly analytics.
The relationship is a highly satisfying example of the real advantages that close partnerships can deliver
E-Marketing
E-Shots and
Newsletters
We create a host of online content, including eshots, news and social media, to inspire loyalty from new and existing customers.
Twice monthly e-shots are designed to engage EFC loyalty card holders. A strict content strategy has been agreed upon for Facebook, news content and the e-shots.
Each medium receives overlapping content, delivered in a different tone of voice. Written, designed and managed by Blacksmith, all loyalty card holders receive a fortnightly mix of news, tips, information and current offers. Analytics are then run to check the impact.
Video Production
Video Production
for retail
Each of Earnshaws Fencing Centres locations has a different feel. We have completely re-shot and edited the videos to capture the unique shopping experience on offer.
Music and titles were then added to the final edit.
CONTENT MARKETING
FOR ENGAGEMENT
Websites that become knowledge centres are highly valued by visitors. So the creation of content that adds value and provides a real benefit to customers is a vital step towards brand engagement.
We are working closely with Earnshaws Fencing Centres to ensure that content is developed that will achieve this elusive and subtle dimension. These videos are the beginning of the process.
