Earnshaws Fencing Centres – New website launched
12th May 2017 Back to Portfolio
As soon as the Autumn leaves began to turn brown at the end of 2016, marking the end of their main selling season, we began to work closely with Earnshaws to redesign and restructure their brand and website, in readiness for Spring 2017, and the start of their next season!
The new logo is a brave departure from previous versions, which have all included the Fencing Centre wording. The new logo reflects the broad consumer offer which has fencing at its core but extends into a broad range of timber garden and landscaping products. The strapline, “Good with wood. Great in your garden”, further supports and clarifies the proposition and key differentiating USPs.
The new web design features a full screen, scrolling homepage with a carefully considered hierarchy of offers and key content. The site is fully responsive and uses AMP pages for almost instantaneous loading on mobile devices.
New video content has been added and there are plans to add additional features such as an enhanced ‘reserve & collect’ service, a gate calculator and ‘how to’ videos.
We continue to write and upload the news content, improve the effectiveness of the on page SEO and provide monthly Google analytics.