Earnshaws Fencing Centres – Developing loyalty
26th August 2015 Back to Portfolio
Twice monthly e-shots are designed to engage EFC loyalty card holders. A strict content strategy has been agreed for Facebook, news content and e-shots.
Each medium receiving overlapping content, delivered in a different tone of voice. Written, designed and managed by Blacksmith, all loyalty card holders receive a fortnightly mix of news, tips, information and current offers. Analytics are then run to check the impact.