Designed to capture the mood of the “silly season”, we aimed to create a feel somewhere between a cheeky postcard and a comic bumper issue. Of course, there were some serious points to be made at the same time.

The F-Zone was conceived by Blacksmith to allow FDYL to engage regularly with their database of over 3,000 contacts. It is issued monthly using our own e-marketing platform, which ensures compliance with all data protection regulations and facilitates analytics after each issue.

http://www.fdyl.co.uk/f-zones/holidays-an-inconvenient-truth/