As soon as the Autumn leaves began to turn brown, marking the end of their main selling season, we begin to work closely with Earnshaws to design priorities for the start of their next season.
Encompassing everything from press and radio advertising to branding and point-of-sale, through to web development and e shots, we work on both strategy and implementation.
This new website design has been developed with careful consideration for user experience, hierarchy of products, offers and key content.
The website is fully responsive and e-commerce ready, with full CMS and uses AMP pages for almost instantaneous loading on mobile devices.
We continue to write and upload the news content and improve the effectiveness of the on-page SEO, providing monthly analytics.
The relationship is a highly satisfying example of the real advantages that close partnerships can deliver
We create a host of online content, including eshots, news and social media, to inspire loyalty from new and existing customers.
Twice monthly e-shots are designed to engage EFC loyalty card holders. A strict content strategy has been agreed upon for Facebook, news content and the e-shots.
Each medium receives overlapping content, delivered in a different tone of voice. Written, designed and managed by Blacksmith, all loyalty card holders receive a fortnightly mix of news, tips, information and current offers. Analytics are then run to check the impact.
Each of Earnshaws Fencing Centres locations has a different feel. We have completely re-shot and edited the videos to capture the unique shopping experience on offer.
Music and titles were then added to the final edit.