Zybax Clean Up!

Posted by on in Blacksmith News
Zybax Clean Up!

Dive into your favourite scuba shop or online scuba supermarket and you may find Zybax Scuba on sale.

Earnshaw Kay are no Puddings!

Posted by on in Blacksmith News
Earnshaw Kay are no Puddings!

Rightmove dominates the marketplace for people searching for new homes. However, when people are selling their home, they look carefully at estate agent websites, before they choose who to use!

Just What is Going on with Cryptocurrencies?

Posted by on in Business News
Just What is Going on with Cryptocurrencies?

Virtually nothing to do with marketing yet, a blockchain is a secure encrypted decentralized network and they underpin things called distributed ledgers. They are a new thing that threatens the supremacy of traditional fiat currencies.

Goodfish Good to Go!

Posted by on in Blacksmith News
Goodfish Good to Go!

The Goodfish Group are an innovative and people focused injection moulding specialist with three facilities in the Midlands.

Goodbye Yellow Pages

Posted by on in Business News
Goodbye Yellow Pages

Neil Smith bids a not particularly fond farewell to Yellow Pages.

Huddersfield’s Hottest Attraction

Posted by on in Blacksmith News
Huddersfield’s Hottest Attraction

The Live Escape is rated the Number One Fun and Games attraction in Huddersfield by Trip Advisor.

Best Loved Buzzwords

Posted by on in Marketing
Best Loved Buzzwords

Here at Blacksmith, we do our level best to keep our advice and communications jargon free, and we go to the ends of the Earth to avoid clichés.

Farewell and RIP, Jeanne Moreau

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Farewell and RIP, Jeanne Moreau

They just don’t make them like this anymore.

A lovely cup of tea!

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A lovely cup of tea!

Nah then. Tuesday 1st August is Yorkshire Day, tha nos!

How agile are you?

Posted by on in Business News
How agile are you?

Neil Smith examines the subject of “agile marketing” and uses the word continuum, a lot:

I would like to propose the existence of a continuum. Mainly because I like the word. At one end of this continuum sit new thought leadership concepts, usually incorporating a newly minted phrase or an old word, given a new meaning. Think ‘content’ or ‘disruptive’.

Too good to be true?

Posted by on in Business News
Too good to be true?

As the doyen of Dragons Den, Deborah Meaden, is apt to say, “If it sounds too good to be true, then it probably is too good to be true”. Let’s face it, who are we to argue with the Den’s most potent purveyor of common sense? Unless it’s about the latest company claiming to identify and track visitors to your web site, thereby turning them into leads.

Ransomware – We hate to say we told you so…

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Ransomware – We hate to say we told you so…

Around this time last year, we issued a warning about the troubling rise of ‘ransomware’. These particularly insidious pieces of malware are still relatively new, and are fairly simple to prevent. However, complacency often places us in precarious predicaments, and the results can be devastating.

Hendrix Genetics – A real chicken and egg problem!

Posted by on in Blacksmith News
Hendrix Genetics – A real chicken and egg problem!

This is how Hendrix Genetics’ own website describes their mission; “A multi-species animal breeding, genetics and technology company, Hendrix Genetics is passionate about animal breeding. We look for innovative, sustainable solutions together with the entire animal protein value chain. For us, better breeding today means a brighter life tomorrow.”

Britain Puts on the ‘Wrong Trousers’ for Charity

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Britain Puts on the ‘Wrong Trousers’ for Charity

The nation takes a walk in the ‘Wrong Trousers’ for a special charity appeal in memory of Peter Sallis.

Huddersfield Town FC – What’s in a badge?

Posted by on in Blacksmith News
Huddersfield Town FC – What’s in a badge?

Huddersfield Town fans were delighted by the result of the play-off against Reading, a win which means the Terriers will be playing top flight football for the first time since 1972.

Lancashire Parks – Capturing the Spirit of Orton Grange

Posted by on in Blacksmith News
Lancashire Parks – Capturing the Spirit of Orton Grange

Our portfolio of companies involved in the growing residential park home sector continues to expand, following our appointment by Morecambe based manufacturer and park operators, Red Rose Enterprises.

Walk This Way Podiatry – Happy and Proud!

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Walk This Way Podiatry – Happy and Proud!

Walk This Way Podiatry are a high-end podiatry practice, based in Amersham. Referred to us by the College of Podiatry, we undertook a gentle logo refresh then redesigned and rewrote the website to a brief from the principal, Margaret Trevillion.

Accelerated Mobile Pages – AMP for Short!

Posted by on in Blacksmith, Marketing
Accelerated Mobile Pages – AMP for Short!

Even conservative estimates indicate that mobile devices now generate over 50% of internet traffic. At the same time, figures suggest that users will abandon pages that fail to load in less than ten seconds, and that 60% will not return to the site.

HTTPS and SSL for beginners

Posted by on in Blacksmith News, Marketing
HTTPS and SSL for beginners

Recent announcements from Google and Wordpress suggest that adding an SSL certificate to your website may shortly have an effect on rankings.

Tinsley Bridge – New ID and Website

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Tinsley Bridge – New ID and Website

Our first new website of 2017 is the rebranded and totally re-engineered home of the Tinsley Bridge Group.

Off road and on trend!

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Off road and on trend!

The Outdoor Gourmets are ready to go.

Happy, happy, happy!

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Happy, happy, happy!

There is nothing better than a happy client even if we say so our selfie! This is what Alison Hart of the College of Podiatry had to say recently.

Powerful endorsement from Power Contractors

Posted by on in Blacksmith News
Powerful endorsement from Power Contractors

When this email from Power Contractors landed this week we had to share it with the world.

Annual Photo Competition

Posted by on in Marketing, Social Media
Annual Photo Competition

The Earnshaws Fencing Centres Annual Photo Competition celebrates the most photogenic of our seasons.

Irresistible Shad Thames

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Irresistible Shad Thames

Neil is in London for his quarterly meeting with the College of Podiatry Admissions Tutors Forum!

Digital Marketing IS Marketing!

Posted by on in Blacksmith, Marketing
Digital Marketing IS Marketing!

Blacksmith began as a design for print consultancy when the internet was nothing more than a twinkle in the eye of Tim Berners Lee. Back in the day, there were any number of specialist agencies, each covering a small sub set of what was then called the “marketing mix”.

Seascapes Launch – Off plan goes to plan!

Posted by on in Blacksmith News, Business News, Marketing
Seascapes Launch – Off plan goes to plan!

With no homes on-site, landscaping yet to begin and a price tag of £400,000.00, pre-selling Barton’s new prestige park sounded like a major challenge.

Livery of the Year

Posted by on in Blacksmith News
Livery of the Year

Large scale vehicle liveries are a bit of a speciality of ours – see Ice Valley

Ransomware – You Have Been Warned!

Posted by on in Business News
Ransomware – You Have Been Warned!

In the never ending stream of dangers from scammers, spammers and fraudsters, the relatively new kid on the block is Ransomware. Simple to prevent but potentially devastating to experience, ransomware takes files and devices hostage until a ransom is paid – as the name suggests!

The Rise of Content Marketing and the Fall of Publishing

Posted by on in Marketing
The Rise of Content Marketing and the Fall of Publishing

Content marketing is something we are firm advocates of. And as we frequently remind visitors to our site, it works for our client FDYL, whose monthly F Zone is now a well read publication.