Our Views On Marketing and Beyond!
Blacksmith’s staff member Ailsa Mediwake (2nd from right) took to the water on Saturday for the 10th anniversary of the 2018 Rotary Dragon Boat Challenge. Ailsa was part of the 17-strong team “Green Dragons” who took part in this challenging boat race competition.
For a few moments last night, it looked like Japan were going to deliver the biggest shock of the World Cup 2018 so far. Yes, bigger even than Germany losing to South Korea. Sadly, for anyone who routinely supports the underdogs, or indeed teams that eat dogs, Belgium scored a brilliant and crushing goal in the 93rd minute, to go through. A shame.
A cracking night for Joice and Hill!
There was joy and relief all round as Joice and Hill scooped two awards in one night at the prestigious, if not glittering, National Egg & Poultry Awards in London.
Joy on the part of Joice and Hill, and relief on the part of Neil who had persuaded them to enter in the first place!
SEO seems to be one of those subjects that puts people’s backs up. Maybe it’s because of the jargon used by SEO practitioners, or maybe it’s the costs charged for an opaque set of procedures with only vague promises of a good ROI. Certainly, SEO professionals seem to be viewed with a similar level of suspicion to that previously reserved for freemasonry – with its disquieting rights and rituals.
Many years ago televisions were called televisions but mysteriously radios were called wirelesses, a term in common use well into the 1960s. The explanation is that a radio receiver and a wireless receiver are the same thing, both being able to receive broadcast signals, by means of electromagnetic signals, without being connected by a wire – a revolutionary idea in olden times!
We are looking for a self-motivated, enthusiastic WordPress Web Developer to work with our Creative Director, building slick, professional websites and running digital media services for a wide range of clients. You will be joining a small but growing team of professionals to work in our Huddersfield office.
If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.
Peter Mayle, ex advertising copywriter and best-selling author sadly passed away recently. He leaves a legacy of memorable advertising campaigns, memoirs and a proliferation of books and TV series about the pleasures of retirement and property ownership abroad – all inspired by his best-seller, A Year in Provence.
Neil Smith examines the subject of “agile marketing” and uses the word continuum, a lot:
I would like to propose the existence of a continuum. Mainly because I like the word. At one end of this continuum sit new thought leadership concepts, usually incorporating a newly minted phrase or an old word, given a new meaning. Think ‘content’ or ‘disruptive’.
As the doyen of Dragons Den, Deborah Meaden, is apt to say, “If it sounds too good to be true, then it probably is too good to be true”. Let’s face it, who are we to argue with the Den’s most potent purveyor of common sense? Unless it’s about the latest company claiming to identify and track visitors to your web site, thereby turning them into leads.
Around this time last year, we issued a warning about the troubling rise of ‘ransomware’. These particularly insidious pieces of malware are still relatively new, and are fairly simple to prevent. However, complacency often places us in precarious predicaments, and the results can be devastating.
This is how Hendrix Genetics’ own website describes their mission; “A multi-species animal breeding, genetics and technology company, Hendrix Genetics is passionate about animal breeding. We look for innovative, sustainable solutions together with the entire animal protein value chain. For us, better breeding today means a brighter life tomorrow.”