Green Dragons took on the Rotary Challenge at Pugneys

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Green Dragons took on the Rotary Challenge at Pugneys

Blacksmith’s staff member Ailsa Mediwake (2nd from right) took to the water on Saturday for the 10th anniversary of the 2018 Rotary Dragon Boat Challenge. Ailsa was part of the 17-strong team “Green Dragons” who took part in this challenging boat race competition.

Home Goals !

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Home Goals !

For a few moments last night, it looked like Japan were going to deliver the biggest shock of the World Cup 2018 so far. Yes, bigger even than Germany losing to South Korea. Sadly, for anyone who routinely supports the underdogs, or indeed teams that eat dogs, Belgium scored a brilliant and crushing goal in the 93rd minute, to go through. A shame.

One night – two awards!

Posted by on in Blacksmith News, Marketing, Uncategorised
One night – two awards!

A cracking night for Joice and Hill!

There was joy and relief all round as Joice and Hill scooped two awards in one night at the prestigious, if not glittering, National Egg & Poultry Awards in London.

Joy on the part of Joice and Hill, and relief on the part of Neil who had persuaded them to enter in the first place!

Good Luck to Joice and Hill!

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Good Luck to Joice and Hill!

Hendrix Genetics UK subsidiary, Joice and Hill, have no less than two finalists in tonight’s prestigious National Egg and Poultry Awards.

The inconvenient truth about SEO

Posted by on in Marketing, SEO
The inconvenient truth about SEO

SEO seems to be one of those subjects that puts people’s backs up. Maybe it’s because of the jargon used by SEO practitioners, or maybe it’s the costs charged for an opaque set of procedures with only vague promises of a good ROI. Certainly, SEO professionals seem to be viewed with a similar level of suspicion to that previously reserved for freemasonry – with its disquieting rights and rituals.

A Growing Team at Blacksmith

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A Growing Team at Blacksmith

Neil, and long standing creative director Jason, have been joined by three new recruits as we continue to win new clients and develop existing business.

Earnshaws on the Wireless!

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Earnshaws on the Wireless!

Many years ago televisions were called televisions but mysteriously radios were called wirelesses, a term in common use well into the 1960s. The explanation is that a radio receiver and a wireless receiver are the same thing, both being able to receive broadcast signals, by means of electromagnetic signals, without being connected by a wire – a revolutionary idea in olden times!

Web Developer Wanted

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Web Developer Wanted

We are looking for a self-motivated, enthusiastic WordPress Web Developer to work with our Creative Director, building slick, professional websites and running digital media services for a wide range of clients. You will be joining a small but growing team of professionals to work in our Huddersfield office.

GDPR – How to Sleep Easy!

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GDPR – How to Sleep Easy!

If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.

Pig in the Middle

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Pig in the Middle

All things pig and poultry related were on show at the bi- annual Pig and Poultry Show, which is held every two years, at the National Agriculture Centre at Stoneleigh, nr Warwick, in Warwickshire.

Careers in Digital Marketing

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Careers in Digital Marketing

Join a team of professionals keen to develop and train enthusiastic and creative people

Peter Mayle – Former Mad Man

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Peter Mayle –  Former Mad Man

Peter Mayle, ex advertising copywriter and best-selling author sadly passed away recently. He leaves a legacy of memorable advertising campaigns, memoirs and a proliferation of books and TV series about the pleasures of retirement and property ownership abroad – all inspired by his best-seller, A Year in Provence.

LGBT Allies

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LGBT Allies

This year’s LGBT Awards will take place on 11 May. Among the categories is an award for the best straight ally to the LGBT community – contenders for which include Annie Lennox, James Corden, John Bishop, Dawn French and Ariana Grande. Our money is on James Corden.

Marketing in the Post Media Age

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Marketing in the Post Media Age

Neil’s first book is already being hailed as a dud. Almost totally lacking in literary accomplishment, riddled with bad grammar and woefully ill-informed it is destined to be the great publishing flop of 2018, if not 2019 as well.

Meet Rob Watson, Our New Digital Consultant

Posted by on in Blacksmith News

Rob has joined our burgeoning team of specialists, contracted on a part-time basis, to deliver expertise in key areas.

Zybax Clean Up!

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Zybax Clean Up!

Dive into your favourite scuba shop or online scuba supermarket and you may find Zybax Scuba on sale.

Earnshaw Kay are no Puddings!

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Earnshaw Kay are no Puddings!

Rightmove dominates the marketplace for people searching for new homes. However, when people are selling their home, they look carefully at estate agent websites, before they choose who to use!

Just What is Going on with Cryptocurrencies?

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Just What is Going on with Cryptocurrencies?

Virtually nothing to do with marketing yet, a blockchain is a secure encrypted decentralized network and they underpin things called distributed ledgers. They are a new thing that threatens the supremacy of traditional fiat currencies.

Goodfish Good to Go!

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Goodfish Good to Go!

The Goodfish Group are an innovative and people focused injection moulding specialist with three facilities in the Midlands.

Goodbye Yellow Pages

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Goodbye Yellow Pages

Neil Smith bids a not particularly fond farewell to Yellow Pages.

Huddersfield’s Hottest Attraction

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Huddersfield’s Hottest Attraction

The Live Escape is rated the Number One Fun and Games attraction in Huddersfield by Trip Advisor.

Best Loved Buzzwords

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Best Loved Buzzwords

Here at Blacksmith, we do our level best to keep our advice and communications jargon free, and we go to the ends of the Earth to avoid clichés.

Farewell and RIP, Jeanne Moreau

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Farewell and RIP, Jeanne Moreau

They just don’t make them like this anymore.

A lovely cup of tea!

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A lovely cup of tea!

Nah then. Tuesday 1st August is Yorkshire Day, tha nos!

How agile are you?

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How agile are you?

Neil Smith examines the subject of “agile marketing” and uses the word continuum, a lot:

I would like to propose the existence of a continuum. Mainly because I like the word. At one end of this continuum sit new thought leadership concepts, usually incorporating a newly minted phrase or an old word, given a new meaning. Think ‘content’ or ‘disruptive’.

Too good to be true?

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Too good to be true?

As the doyen of Dragons Den, Deborah Meaden, is apt to say, “If it sounds too good to be true, then it probably is too good to be true”. Let’s face it, who are we to argue with the Den’s most potent purveyor of common sense? Unless it’s about the latest company claiming to identify and track visitors to your web site, thereby turning them into leads.

Ransomware – We hate to say we told you so…

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Ransomware – We hate to say we told you so…

Around this time last year, we issued a warning about the troubling rise of ‘ransomware’. These particularly insidious pieces of malware are still relatively new, and are fairly simple to prevent. However, complacency often places us in precarious predicaments, and the results can be devastating.

Hendrix Genetics – A real chicken and egg problem!

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Hendrix Genetics – A real chicken and egg problem!

This is how Hendrix Genetics’ own website describes their mission; “A multi-species animal breeding, genetics and technology company, Hendrix Genetics is passionate about animal breeding. We look for innovative, sustainable solutions together with the entire animal protein value chain. For us, better breeding today means a brighter life tomorrow.”

Britain Puts on the ‘Wrong Trousers’ for Charity

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Britain Puts on the ‘Wrong Trousers’ for Charity

The nation takes a walk in the ‘Wrong Trousers’ for a special charity appeal in memory of Peter Sallis.

Huddersfield Town FC – What’s in a badge?

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Huddersfield Town FC – What’s in a badge?

Huddersfield Town fans were delighted by the result of the play-off against Reading, a win which means the Terriers will be playing top flight football for the first time since 1972.