Our Views On Marketing and Beyond!
Neil Smith examines the subject of “agile marketing” and uses the word continuum, a lot:
I would like to propose the existence of a continuum. Mainly because I like the word. At one end of this continuum sit new thought leadership concepts, usually incorporating a newly minted phrase or an old word, given a new meaning. Think ‘content’ or ‘disruptive’.
As the doyen of Dragons Den, Deborah Meaden, is apt to say, “If it sounds too good to be true, then it probably is too good to be true”. Let’s face it, who are we to argue with the Den’s most potent purveyor of common sense? Unless it’s about the latest company claiming to identify and track visitors to your web site, thereby turning them into leads.
Around this time last year, we issued a warning about the troubling rise of ‘ransomware’. These particularly insidious pieces of malware are still relatively new, and are fairly simple to prevent. However, complacency often places us in precarious predicaments, and the results can be devastating.
This is how Hendrix Genetics’ own website describes their mission; “A multi-species animal breeding, genetics and technology company, Hendrix Genetics is passionate about animal breeding. We look for innovative, sustainable solutions together with the entire animal protein value chain. For us, better breeding today means a brighter life tomorrow.”
Our portfolio of companies involved in the growing residential park home sector continues to expand, following our appointment by Morecambe based manufacturer and park operators, Red Rose Enterprises.
Even conservative estimates indicate that mobile devices now generate over 50% of internet traffic. At the same time, figures suggest that users will abandon pages that fail to load in less than ten seconds, and that 60% will not return to the site.
Blacksmith began as a design for print consultancy when the internet was nothing more than a twinkle in the eye of Tim Berners Lee. Back in the day, there were any number of specialist agencies, each covering a small sub set of what was then called the “marketing mix”.
In the never ending stream of dangers from scammers, spammers and fraudsters, the relatively new kid on the block is Ransomware. Simple to prevent but potentially devastating to experience, ransomware takes files and devices hostage until a ransom is paid – as the name suggests!
Content marketing is something we are firm advocates of. And as we frequently remind visitors to our site, it works for our client FDYL, whose monthly F Zone is now a well read publication.
The internet has created an insatiable appetite for content. Previously known as copy and now universally referred to as content – at least in the digital marketing arena – content refers to everything from blogs, social media posts and comments to e-shots and narrative text for websites.
During the EU Referendum, the hapless and ill-informed Brexiteers , waffling on about their leap into the dark, have constantly reminded us that we buy lots of cars from Germany, many with decidedly dodgy diesel engines, and enormous quantities of runny cheese and fine wine from the French.