GDPR – How to Sleep Easy!

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GDPR – How to Sleep Easy!

If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.

Pig in the Middle

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Pig in the Middle

All things pig and poultry related were on show at the bi- annual Pig and Poultry Show, which is held every two years, at the National Agriculture Centre at Stoneleigh, nr Warwick, in Warwickshire.

Careers in Digital Marketing

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Careers in Digital Marketing

Join a team of professionals keen to develop and train enthusiastic and creative people

Peter Mayle – Former Mad Man

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Peter Mayle –  Former Mad Man

Peter Mayle, ex advertising copywriter and best-selling author sadly passed away recently. He leaves a legacy of memorable advertising campaigns, memoirs and a proliferation of books and TV series about the pleasures of retirement and property ownership abroad – all inspired by his best-seller, A Year in Provence.

LGBT Allies

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LGBT Allies

This year’s LGBT Awards will take place on 11 May. Among the categories is an award for the best straight ally to the LGBT community – contenders for which include Annie Lennox, James Corden, John Bishop, Dawn French and Ariana Grande. Our money is on James Corden.

Marketing in the Post Media Age

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Marketing in the Post Media Age

Neil’s first book is already being hailed as a dud. Almost totally lacking in literary accomplishment, riddled with bad grammar and woefully ill-informed it is destined to be the great publishing flop of 2018, if not 2019 as well.

Meet Rob Watson, Our New Digital Consultant

Posted by on in Blacksmith News

Rob has joined our burgeoning team of specialists, contracted on a part-time basis, to deliver expertise in key areas.

Zybax Clean Up!

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Zybax Clean Up!

Dive into your favourite scuba shop or online scuba supermarket and you may find Zybax Scuba on sale.

Earnshaw Kay are no Puddings!

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Earnshaw Kay are no Puddings!

Rightmove dominates the marketplace for people searching for new homes. However, when people are selling their home, they look carefully at estate agent websites, before they choose who to use!

Just What is Going on with Cryptocurrencies?

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Just What is Going on with Cryptocurrencies?

Virtually nothing to do with marketing yet, a blockchain is a secure encrypted decentralized network and they underpin things called distributed ledgers. They are a new thing that threatens the supremacy of traditional fiat currencies.

Goodfish Good to Go!

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Goodfish Good to Go!

The Goodfish Group are an innovative and people focused injection moulding specialist with three facilities in the Midlands.

Goodbye Yellow Pages

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Goodbye Yellow Pages

Neil Smith bids a not particularly fond farewell to Yellow Pages.

Huddersfield’s Hottest Attraction

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Huddersfield’s Hottest Attraction

The Live Escape is rated the Number One Fun and Games attraction in Huddersfield by Trip Advisor.

Best Loved Buzzwords

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Best Loved Buzzwords

Here at Blacksmith, we do our level best to keep our advice and communications jargon free, and we go to the ends of the Earth to avoid clichés.

Farewell and RIP, Jeanne Moreau

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Farewell and RIP, Jeanne Moreau

They just don’t make them like this anymore.

A lovely cup of tea!

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A lovely cup of tea!

Nah then. Tuesday 1st August is Yorkshire Day, tha nos!

How agile are you?

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How agile are you?

Neil Smith examines the subject of “agile marketing” and uses the word continuum, a lot:

I would like to propose the existence of a continuum. Mainly because I like the word. At one end of this continuum sit new thought leadership concepts, usually incorporating a newly minted phrase or an old word, given a new meaning. Think ‘content’ or ‘disruptive’.

Too good to be true?

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Too good to be true?

As the doyen of Dragons Den, Deborah Meaden, is apt to say, “If it sounds too good to be true, then it probably is too good to be true”. Let’s face it, who are we to argue with the Den’s most potent purveyor of common sense? Unless it’s about the latest company claiming to identify and track visitors to your web site, thereby turning them into leads.

Ransomware – We hate to say we told you so…

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Ransomware – We hate to say we told you so…

Around this time last year, we issued a warning about the troubling rise of ‘ransomware’. These particularly insidious pieces of malware are still relatively new, and are fairly simple to prevent. However, complacency often places us in precarious predicaments, and the results can be devastating.

Hendrix Genetics – A real chicken and egg problem!

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Hendrix Genetics – A real chicken and egg problem!

This is how Hendrix Genetics’ own website describes their mission; “A multi-species animal breeding, genetics and technology company, Hendrix Genetics is passionate about animal breeding. We look for innovative, sustainable solutions together with the entire animal protein value chain. For us, better breeding today means a brighter life tomorrow.”

Britain Puts on the ‘Wrong Trousers’ for Charity

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Britain Puts on the ‘Wrong Trousers’ for Charity

The nation takes a walk in the ‘Wrong Trousers’ for a special charity appeal in memory of Peter Sallis.

Huddersfield Town FC – What’s in a badge?

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Huddersfield Town FC – What’s in a badge?

Huddersfield Town fans were delighted by the result of the play-off against Reading, a win which means the Terriers will be playing top flight football for the first time since 1972.

Lancashire Parks – Capturing the Spirit of Orton Grange

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Lancashire Parks – Capturing the Spirit of Orton Grange

Our portfolio of companies involved in the growing residential park home sector continues to expand, following our appointment by Morecambe based manufacturer and park operators, Red Rose Enterprises.

Walk This Way Podiatry – Happy and Proud!

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Walk This Way Podiatry – Happy and Proud!

Walk This Way Podiatry are a high-end podiatry practice, based in Amersham. Referred to us by the College of Podiatry, we undertook a gentle logo refresh then redesigned and rewrote the website to a brief from the principal, Margaret Trevillion.

Accelerated Mobile Pages – AMP for Short!

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Accelerated Mobile Pages – AMP for Short!

Even conservative estimates indicate that mobile devices now generate over 50% of internet traffic. At the same time, figures suggest that users will abandon pages that fail to load in less than ten seconds, and that 60% will not return to the site.

HTTPS and SSL for beginners

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HTTPS and SSL for beginners

Recent announcements from Google and Wordpress suggest that adding an SSL certificate to your website may shortly have an effect on rankings.

Tinsley Bridge – New ID and Website

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Tinsley Bridge – New ID and Website

Our first new website of 2017 is the rebranded and totally re-engineered home of the Tinsley Bridge Group.

Off road and on trend!

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Off road and on trend!

The Outdoor Gourmets are ready to go.

Happy, happy, happy!

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Happy, happy, happy!

There is nothing better than a happy client even if we say so our selfie! This is what Alison Hart of the College of Podiatry had to say recently.

Powerful endorsement from Power Contractors

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Powerful endorsement from Power Contractors

When this email from Power Contractors landed this week we had to share it with the world.