New Identity and Website for The Miles Group.

Posted by on in Blacksmith News, Marketing
New Identity and Website for The Miles Group.

Founded in 1977, The Miles Group is the longest established syndicated sales resource of its kind. They provide a cost-effective and consistently proven outsourced sales solution to the pharmaceutical sector. To reflect their ethos of constantly evolving and embracing changing technologies, we prescribed a new company identity that embodies everything The Miles Group stands for – modern, current and bright.

Generation Z – Digital Natives

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Generation Z – Digital Natives

Born between 1995 and 2012, Generation Z are preparing to enter the work-place, bringing with them a distinct world view, supreme technological sophistication, and communication habits that are significantly different to all previous generations. Their characteristics are set to have a profound effect on their expectations at work, and therefore on the way they are recruited and managed, as they begin their careers.

5 Effective Ways to Advertise on Facebook

Posted by on in Marketing, Social Media
5 Effective Ways to Advertise on Facebook

Let’s be honest, advertising on Facebook has never been harder than it is today. With competition increasing every day, it is tougher than ever to make sure your advert is noticed. However, it’s not all doom and gloom, here are our methods and tips that will help you stand out from the crowd.

First TV Advert for Orton Grange

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First TV Advert for Orton Grange

We worked closely with our associates at the TV Agency to create this ad that shows the benefits of the amazing retirement lifestyle at Lancashire Park Homes’ Orton Grange Park.

Voice-Over Virgin

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Voice-Over Virgin

Keen to keep costs down and clearly seduced by the mellifluous tone and gentle Yorkshire intonation of Neil’s telephone manner, Lancashire Parks have used him to voice their TV campaign.

TV Boosts Sales for Barton Group

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TV Boosts Sales for Barton Group

Our most recent daytime TV campaign for Barton Group’s residential park in Devon has significantly increased web traffic, enquiries and most importantly sales.

Green Dragons took on the Rotary Challenge at Pugneys

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Green Dragons took on the Rotary Challenge at Pugneys

Blacksmith’s staff member Ailsa Mediwake (2nd from right) took to the water on Saturday for the 10th anniversary of the 2018 Rotary Dragon Boat Challenge. Ailsa was part of the 17-strong team “Green Dragons” who took part in this challenging boat race competition.

Home Goals !

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Home Goals !

For a few moments last night, it looked like Japan were going to deliver the biggest shock of the World Cup 2018 so far. Yes, bigger even than Germany losing to South Korea. Sadly, for anyone who routinely supports the underdogs, or indeed teams that eat dogs, Belgium scored a brilliant and crushing goal in the 93rd minute, to go through. A shame.

One night – two awards!

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One night – two awards!

A cracking night for Joice and Hill!

There was joy and relief all round as Joice and Hill scooped two awards in one night at the prestigious, if not glittering, National Egg & Poultry Awards in London.

Joy on the part of Joice and Hill, and relief on the part of Neil who had persuaded them to enter in the first place!

Good Luck to Joice and Hill!

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Good Luck to Joice and Hill!

Hendrix Genetics UK subsidiary, Joice and Hill, have no less than two finalists in tonight’s prestigious National Egg and Poultry Awards.

The inconvenient truth about SEO

Posted by on in Marketing, SEO
The inconvenient truth about SEO

SEO seems to be one of those subjects that puts people’s backs up. Maybe it’s because of the jargon used by SEO practitioners, or maybe it’s the costs charged for an opaque set of procedures with only vague promises of a good ROI. Certainly, SEO professionals seem to be viewed with a similar level of suspicion to that previously reserved for freemasonry – with its disquieting rights and rituals.

A Growing Team at Blacksmith

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A Growing Team at Blacksmith

Neil, and long standing creative director Jason, have been joined by three new recruits as we continue to win new clients and develop existing business.

Earnshaws on the Wireless!

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Earnshaws on the Wireless!

Many years ago televisions were called televisions but mysteriously radios were called wirelesses, a term in common use well into the 1960s. The explanation is that a radio receiver and a wireless receiver are the same thing, both being able to receive broadcast signals, by means of electromagnetic signals, without being connected by a wire – a revolutionary idea in olden times!

Web Developer Wanted

Posted by on in Blacksmith, Blacksmith News, Business News, Marketing
Web Developer Wanted

We are looking for a self-motivated, enthusiastic WordPress Web Developer to work with our Creative Director, building slick, professional websites and running digital media services for a wide range of clients. You will be joining a small but growing team of professionals to work in our Huddersfield office.

GDPR – How to Sleep Easy!

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GDPR – How to Sleep Easy!

If GDPR is meant to stop the abuse of data by large companies who have access to vast amounts of personal records, which they then pass without permission to third parties, who go on to make the lives of vulnerable people an unliveable hell of unsolicited marketing – then its laudable.

Pig in the Middle

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Pig in the Middle

All things pig and poultry related were on show at the bi- annual Pig and Poultry Show, which is held every two years, at the National Agriculture Centre at Stoneleigh, nr Warwick, in Warwickshire.

Careers in Digital Marketing

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Careers in Digital Marketing

Join a team of professionals keen to develop and train enthusiastic and creative people

Peter Mayle – Former Mad Man

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Peter Mayle –  Former Mad Man

Peter Mayle, ex advertising copywriter and best-selling author sadly passed away recently. He leaves a legacy of memorable advertising campaigns, memoirs and a proliferation of books and TV series about the pleasures of retirement and property ownership abroad – all inspired by his best-seller, A Year in Provence.

LGBT Allies

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LGBT Allies

This year’s LGBT Awards will take place on 11 May. Among the categories is an award for the best straight ally to the LGBT community – contenders for which include Annie Lennox, James Corden, John Bishop, Dawn French and Ariana Grande. Our money is on James Corden.

Marketing in the Post Media Age

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Marketing in the Post Media Age

Neil’s first book is already being hailed as a dud. Almost totally lacking in literary accomplishment, riddled with bad grammar and woefully ill-informed it is destined to be the great publishing flop of 2018, if not 2019 as well.

Meet Rob Watson, Our New Digital Consultant

Posted by on in Blacksmith News

Rob has joined our burgeoning team of specialists, contracted on a part-time basis, to deliver expertise in key areas.

Zybax Clean Up!

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Zybax Clean Up!

Dive into your favourite scuba shop or online scuba supermarket and you may find Zybax Scuba on sale.

Earnshaw Kay are no Puddings!

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Earnshaw Kay are no Puddings!

Rightmove dominates the marketplace for people searching for new homes. However, when people are selling their home, they look carefully at estate agent websites, before they choose who to use!

Just What is Going on with Cryptocurrencies?

Posted by on in Business News
Just What is Going on with Cryptocurrencies?

Virtually nothing to do with marketing yet, a blockchain is a secure encrypted decentralized network and they underpin things called distributed ledgers. They are a new thing that threatens the supremacy of traditional fiat currencies.

Goodfish Good to Go!

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Goodfish Good to Go!

The Goodfish Group are an innovative and people focused injection moulding specialist with three facilities in the Midlands.

Goodbye Yellow Pages

Posted by on in Business News
Goodbye Yellow Pages

Neil Smith bids a not particularly fond farewell to Yellow Pages.

Huddersfield’s Hottest Attraction

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Huddersfield’s Hottest Attraction

The Live Escape is rated the Number One Fun and Games attraction in Huddersfield by Trip Advisor.

Best Loved Buzzwords

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Best Loved Buzzwords

Here at Blacksmith, we do our level best to keep our advice and communications jargon free, and we go to the ends of the Earth to avoid clichés.

Farewell and RIP, Jeanne Moreau

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Farewell and RIP, Jeanne Moreau

They just don’t make them like this anymore.

A lovely cup of tea!

Posted by on in Blacksmith
A lovely cup of tea!

Nah then. Tuesday 1st August is Yorkshire Day, tha nos!