You Two Make a Great Team – A Strong Start for New Labtex Partner b.safe
Labtex has just welcomed b.safe on board as its new UK supply partner, and the launch has landed better than anyone expected.
Just when you had the SEO jargon all worked out – along comes AEO, AIO and GEO!
Remember when SEO meant keywords, backlinks and a half-decent meta description?
NEPA Awards Night – Neil takes his place at the winners’ table!
Yesterday Neil joined the glitterati of the UK poultry sector for a big night out in London.
What an accolade – driving a 110% increase in exhibition footfall for Facco UK
Working alongside Facco UK in the run-up to the British Pig & Poultry Fair, we delivered a targeted LinkedIn campaign focused on increasing awareness, engagement and attracting visitors to their stand.
Most websites are designed to look good – very few are engineered to be found
At Blacksmith, we take a different approach to web design. SEO isn’t something we “add on” at the end – it’s built into the foundation of every new site we create.
Neil’s Bright Ideas – Celebrating 25 Years of Karen Ardley Associates
Back in Autumn last year, Neil was asked to offer some strategic guidance to KAA founder Karen Ardley and her daughter and colleague, Kate Beetlestone.
A strong start for FACCO UK on LinkedIn
We are delighted to announce that FACCO UK have reached 2,000 followers on LinkedIn!
Using Agentic AI and Vibe Coding to Avoid the Risk of Producing Noise at Scale!
Artificial intelligence is no longer a peripheral tool in marketing – it is rapidly becoming an operational core.
Strategic Springtime Price List Refresh for Earnshaws!
In preparation for the 2026 gardening season, we recently completed another revamp of the Earnshaws Price List!
AI Is Lowering the Cost of Persuasion, But Not the Value of Expertise
Artificial intelligence is doing something remarkable to marketing: it’s quietly lowering the cost of persuasion.
Recognising The Impact That Consistent Strategic Content Can Deliver
Over the past year, our work with Labtex has become one of the top-performing content marketing programmes on the Manufacturing Chemist platform, with some of the strongest profile engagement on the site.











