Latest news

1 min read

You Two Make a Great Team – A Strong Start for New Labtex Partner b.safe

Labtex has just welcomed b.safe on board as its new UK supply partner, and the launch has landed better than anyone expected.

1 min read

Watermouth Lodges Website Launch

AEO and SEO forward design and build.

2 mins read

Just when you had the SEO jargon all worked out – along comes AEO, AIO and GEO!

Remember when SEO meant keywords, backlinks and a half-decent meta description?

1 min read

NEPA Awards Night – Neil takes his place at the winners’ table!

Yesterday Neil joined the glitterati of the UK poultry sector for a big night out in London.

Facco UK exhibition footfall
1 min read

What an accolade – driving a 110% increase in exhibition footfall for Facco UK

Working alongside Facco UK in the run-up to the British Pig & Poultry Fair, we delivered a targeted LinkedIn campaign focused on increasing awareness, engagement and attracting visitors to their stand.

GEO website design
3 mins read

Most websites are designed to look good – very few are engineered to be found

At Blacksmith, we take a different approach to web design. SEO isn’t something we “add on” at the end – it’s built into the foundation of every new site we create.

KAA 25 years
1 min read

Neil’s Bright Ideas – Celebrating 25 Years of Karen Ardley Associates

Back in Autumn last year, Neil was asked to offer some strategic guidance to KAA founder Karen Ardley and her daughter and colleague, Kate Beetlestone.

facco 2000 followers
1 min read

A strong start for FACCO UK on LinkedIn

We are delighted to announce that FACCO UK have reached 2,000 followers on LinkedIn!

Vibe coding and agentic ai
3 mins read

Using Agentic AI and Vibe Coding to Avoid the Risk of Producing Noise at Scale!

Artificial intelligence is no longer a peripheral tool in marketing – it is rapidly becoming an operational core.

Earnshaw price list cover
1 min read

Strategic Springtime Price List Refresh for Earnshaws!

In preparation for the 2026 gardening season, we recently completed another revamp of the Earnshaws Price List!

AI - the cost of persuasion
1 min read

AI Is Lowering the Cost of Persuasion, But Not the Value of Expertise

Artificial intelligence is doing something remarkable to marketing: it’s quietly lowering the cost of persuasion.

Labtex manufacturing chemist
1 min read

Recognising The Impact That Consistent Strategic Content Can Deliver

Over the past year, our work with Labtex has become one of the top-performing content marketing programmes on the Manufacturing Chemist platform, with some of the strongest profile engagement on the site.

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