UK egg consumption has soared during the pandemic. Our client, Joice and Hill, are the UK distributor for the globally recognised egg layer brands of Hendrix Genetics, hatching 13 million chicks per year.
Consumption of shell eggs by UK consumers has grown during lockdown and Joice and Hill have a significant market share, operating one of only three commercial hatcheries in the UK for laying hens.
Regular communications to farmers, rearers, producers, packers, vets and feed companies are vital to support the field sales force and grow market share.
The writing requires an in-depth knowledge and involves researching and writing regular stories for the farming press, e-shots, newsletters and web news updates.