Hendrix Genetics – A real chicken and egg problem!
This is how Hendrix Genetics’ own website describes their mission; “A multi-species animal breeding, genetics and technology company, Hendrix Genetics is passionate about animal breeding. We look for innovative, sustainable solutions together with the entire animal protein value chain. For us, better breeding today means a brighter life tomorrow.”
After working with their UK subsidiary, Hendrix Genetics appointed us to design and manage the global roll-out of their six internationally successful egg-laying breeds. After nearly 12 months working with contacts and geneticists across Europe, and nutritionists from all over the world, as well as the marketing team at Hendrix HQ in the Netherlands, the new materials are now in use across the world. Find out more here.
Quite an achievement for a Huddersfield-based marketing consultancy!