Trivium Packaging’s Buying Green Report is based on a survey of more than 9,000 consumers across Europe, North America, and South America – offering some interesting insights into consumer attitudes towards sustainability and the perceptions of sustainable packaging.

There are lessons to be learned by all consumer brands about their customers’ willingness to choose sustainable options!

According to the survey, 82% of consumers would be willing to pay more for sustainable packaging, with 29% willing to pay over 10% more for sustainable packaging.

Read the full report here.

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