The more time people spend online, the more discerning digital consumers they become. In turn this changes their expectations of the websites they visit.
Covid 19 has turned people into digital connoisseurs. The role of websites in the sales process has rapidly expanded, from shop window to virtual sales office.
For now, your websites and digital marketing have to do even more of the heavy lifting than they did before the pandemic.
More than ever, there is little point allocating budget to, any form of advertising which drives traffic to your website, unless it, and every other touch point in the customer journey, is honed to perfection.
This is the time to review and assess your website for the post pandemic business landscape.
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