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Too good to be true?

As the doyen of Dragons Den, Deborah Meaden, is apt to say, “If it sounds too good to be true, then it probably is too good to be true”. Let’s face it, who are we to argue with the Den’s most potent purveyor of common sense? Unless it’s about the latest company claiming to identify and track visitors to your web site, thereby turning them into leads.

Hitherto, there were companies using “IP look up to” identify companies which had visited your site, but they were unable to name individuals and certainly did not provide their contact details and social media feeds.

Now, unless Neil has given in to an attack of uncharacteristic gullibility, a company called CANDDi have taken visitor tracking to a new level. Their statistics claim that on average only 2% of web site visitors will make an active enquiry. CANDDi claim to be able to deliver the precise contact details, at actual individual person level, of up to 20% of visitors. For the remainder, they will be able to supply partial details.

There is a catch, and it’s not the cost, because if it works then it will pay for itself comfortably. No, the catch is that you will have to declare that you have a cookie collecting personal data for this purpose. However, who reads the details of cookie notices anyway?

Having had a demo, we were impressed enough to write this article. So, in the parlance of the Den, we are going to make an offer, and we think you might like to come in on this one!

Details can be found here. Let’s hope it doesn’t turn out to be too good to be true.

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