Branding, Packaging and Design for Egg Packers and Poultry Companies
Over the last 12 years Blacksmith have built up a unique understanding of the egg layer sector, at breeder, hatchery, producer and packer level.
Working with Hendrix Genetics, Joice and Hill, Eggbase and Wot a Pullet, among others, this experience means we can hit the ground running with no learning curve!
Over the last decade, we have been responsible for the branding, packaging, web design, social media, exhibition support, video production and PR for several UK poultry clients.
Vehicle Livery
Vehicle Livery Design
Carrying branding through to vehicles is important for brand recognition.
The giant canvasses provide a fantastic opportunity to develop the striking brand designs and messaging even further.
Our work involves the design and liaising with the printers to provide detailed print ready artwork.
We love these projects and the eye catching results speak for themselves!
Branding
Branding and Packaging For Retail and Wholesale
Gone are the days of plain grey egg packs with simple imagery. The egg sector is embracing niche marketing with a passion, and consumers are increasingly relying on branding and packaging to guide them through the increasingly complex offer.
With great listening skills, Blacksmith challenge and hone client briefs to produce subtle and nuanced consumer facing brands with packaging that will fly off the shelves of retailers.
Website Design
Poultry Website Design
Our new websites are developed with careful consideration for user experience, hierarchy of products, offers and key content.
Based on WordPress they are fully responsive for all devices and where necessary, e-commerce ready with full CMS systems.
Where required we continue to write and upload the news content and improve the effectiveness of the on-page SEO, providing monthly analytics.
Exhibition
Exhibition Design and Support
Exhibitions are back in fashion and the poultry sector loves a get together.
We design graphics from large scale bespoke builds to pop up systems and pull up banners, supplying artwork or supplying the full systems.
Less is more when it comes to exhibitions and we focus on impact, key messagess and staying faithful to brand guidelines.
Design and Print
Design and Print
There is still a place in the marketing mix for print. We excel in designing for print in all its formats. From brochures to management guides and from newsletters to printed merchandise.
We are happy to write brochures from scratch, organise photography and manage printing or sourcing of promotional give aways.
Video
Video Production
When Hendrix Genetics’ UK Distributor, Joice and Hill, were asked to present at the annual British Free Range Egg Producers Association BFREPA LIVE 23 Conference, we proposed adding video to liven up the 30-minute presentation. White eggs are a hot topic in the egg laying world at the moment, with producers who trial white egg layers invariably becoming evangelical about their superiority to brown birds.
